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New Season Modern Gold Collection

Gold is for everyone and every occasion. It is a metal with much of the economic and financial aspects apart from being part of jewelry. In India, it is a mark of every festival and a gift for many occasions. It is a token of love that people gift at weddings or present to their loved ones on any occasion when they want to show love, care, and blessings. There is a wide range of designs, ways, and forms in which gold items are made.

India has a rich ethnic culture. The country rules over the world for its gold jewelry designs, many other handicrafts, fabrics, and spices. Jadau jewelry means to implant and integrate. This artistic way of preparing spectacular ornament involves amalgamating glass beads, precious stones, diamonds, pearls, or precious stones to gold. It has a historical background of entering India through Mughals. Today it is kept alive by the craftsmanship of artisans of Rajasthan and Gujarat. 22-24 Karat gold is best suited for making jadau ornament. Therefore it is delicate, demanding utmost care and handling.

Kundan is another form of gold jewelry that has its existence in the royal courts of Rajasthan. It is the glass stones emerald, sapphire, and rubies that glorify the appearance of this type of jewelry. It needs the skill to prepare Kundan jewelry by beating the gold into strips and then shaping it according to preference.

Gold jewelry that catches the eye and never goes unnoticeable is Meenakari. Meenakari involves coloring the parts of the ornaments in different colors and shades. Gold is the best medium for the same as it holds the enamel better and brings out the colors more beautifully. It is a jewelry-making process that artisans do with a hand. Designs one can see in this type of jewelry are Phool-Patti, peacocks, parrots, and elephants.

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