Diamonds are the love of many, or I must say of all of us. These mined pieces of carbon are a status symbol, eternal love, and power as well. We often think of marking the big achievements and additions to family and life by gifting diamonds.

Gold is for everyone and every occasion. It is a metal with much of the economic and financial aspects apart from being part of jewelry. In India, it is a mark of every festival and a gift for many occasions.

We all spend time and money to buy gold, especially for occasions, festivals, and events. The metal is expensive, and one wants to be sure that the gold one gets after investing is pure. Here the Bureau of Indian Standards comes into the role.